Hilton announces the start of a new series of spas: eforea: spa at Hilton

by Glenn Reynolds

Beginning with Manhattan, Hilton are creating a huge number of spas around the globe, utilising the knowledge and experience gained in over 120 spas that currently exist.

Great to see fabulous new spa offerings, and I note the emphasis on men. Look out for the arrival in Australia!

From their press release:

The new concept is being premiered today at Hilton Short Hills – 45 minutes outside of Manhattan – where the first eforea: spa at Hilton is being unveiled. Additional eforea openings are scheduled for hotels in Thailand, Australia, U.A.E., Japan and the Maldives –there are more than 80 hotels under development that will include eforea spas.

eforea will offer three signature spa journeys each comprised of a selection of face, body, and massage treatments:

The Essentials Journey: features Kerstin Florian products along with a Signature Correcting Facial featuring Microcurrent technology. Unique treatment marries potent botanicals, cosmeceutical ingredients and advanced non-invasive facelift technology.

The Escape Journey: fuses organic plant ingredients with traditional healing practices such as the Hilton Head-to-Toe Revitalization, an experience using products from the L’ITYA organic product line.

The Men’s Journey: makes men a priority, rather than an afterthought. This goal-driven treatment is engineered for men and includes the Signature Body Repair with a heated bamboo massage created especially for Hilton.

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