Pure Energy

by Glenn Reynolds

Day Spa Review

It’s not easy being green.
Approaching the Pure Energy day spa in Flinders St during a spike in temperature for the day, I was thinking of ice-cream. Bright green is not a colour I usually associate with a day spa, but I do see it alongside ice treats and highlighting swedish furniture. Nestled in a tight urban setting, amongst backpacking hotels and under the noisy rail bridge linking Flinders St with Southern Cross Stations, Pure Energy needs some vitality to stand out amongst the surrounds. It works quite well.

Modular Day Spa
This day spa consists of flat-packed spa treatment rooms sent from Malaysia. I couldn’t believe my ears. Director of Pure Energy, Alice Wiseman, was adamant this was optimal for an authentic asian experience for the customer. I was waiting for the set to wobble when I walked down the ‘corridor’ to my treatment room. The day spa interior itself is pretty spartan, basically a cavernous concrete space with polished concrete floor. Pure Energy is a curious mix of crisp and cool accents, but warm features and lighting give it a relaxing ambiance. Warmth comes from the wooden room structures and furniture, shop fittings and low lamplighting. Maybe it’s some form of Malaysian spa ‘glamping’, treatment rooms framed by forest wood, screened walls and light material hung across the ceiling to contain the cavernous space. Pleasantly surprised, I found Pure Energy still manages to create a warm relaxing ambience during the treatment.

Quality of Spa Experience
Blending a fusion of Eastern and Western techniques, staff are trained to a high degree. Liza lead me to the treatment room and left while I got changed into the spa shorts. Once down on the table, I was treated to one of the best massages I’ve ever had. In the Purity Special treatment, Liza blended Swedish massage techniques with pressure point work, flowing through her repertoire with masterful execution. I felt the shorts might have hindered her techniques through the quads, hamstrings and glutes, but she managed to work all muscle groups with professional aplomb. Reaching the heights of deep pressure work, never did Liza overstep into pain, asking for feedback as well. I appreciated the little gestures that provided accents in the process, such as the beginning aromatic lift to the senses, the audible relaxation instruction, the quiet finish. Truly a massage sensation.

Returning to the waiting room for some cool refreshment (purified water) I was brought back to my surroundings slowly, basking in the state of bliss and wondering when my next one could be…

Unique Features
Pure Energy is part of a group of spas that emanated from Kuala Lumpur, Malaysia, under the leadership of Datin Ramona Suleiman. She is also currently the President of the Malaysian Spa Association. Management of Pure Energy is trying to provide a similar Asian/Malaysian experience for the customer, no matter where in the world the spa exists. They have plans to expand the group to include new spas in Sydney, Perth and the Gold Coast. Pure Energy adopt a charity for a year, donating a percentage (unknown to me) of turnover. Currently PAWS is the lucky recipient, a Malaysian animal shelter for dogs and cats. Some members of PAWS have been photographed and these are hanging on the walls in Pure Energy.

Some final notes
Due to their modest premises, the only water treatment consists of a shower in the bathroom for finishing body treatments. Clothed, seated massage is available in a relaxing lounge area. Facials, body scrubs/wraps and waxing are available. A range of Swiss Line skin products are available exclusively at Pure Energy. Free WiFi internet access is available.

Purity Special (massage) $95 for 60min, (also available for 75min @ $115, 90min @ $135 or 120min @ $175)

Pros: Sensational massage experience, highly trained therapists, friendly staff.

Cons: crisp interior a little cool, no water treatments, website a little new and lacking comprehensive information.

Facilities 3/5
Friendliness 5/5
Therapy Service 5/5
Skin Products 4/5

Total 17/20 “Quality therapy with asian influence”

Have you been to Pure Energy? What did you think?


Pure Energy
549 Flinders St, Melbourne
Tel: 1800 787 489
Web: http://www.pure-energywellness.com.au/

Wallet Rating: $$$

Open 7 days
Monday to Friday – 12pm to 9pm
Saturday and Sunday – 11am to 7pm

Other Recent Reviews
Chanoyu Natural Beauty & Spa
Endota Melbourne

*Please Note: This treatment was provided to us at no cost by Pure Energy for the purposes of review. Although complimentary, this is no way affected the outcome of the review. Our policy is to inform readers of any services provided free of charge.

{ 2 comments… read them below or add one }

Anonymous June 7, 2010 at 1:19 pm

I live in Sydney and went there last Saturday and thoroughly enjoyed it. I had the packaged deal that contains scrub, massage, facial and foot massage. The staff was very friendly and considerate. Cost was very reasonable for about $195. I would go back again.


Glenn June 8, 2010 at 12:43 pm

Hi there,

Thanks for leaving your comments. Sounds like you had a great time. Yes, I found the staff very friendly, too, and the massage therapist was sensational. I agree with you that the pricing is reasonable. I'm sure Pure Energy would be very pleased to read that you would go back again.


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